Sri Vrindavan should be understood in terms of Madhurya (sweet and simple village life), not Aishwarya (awe and reverence). Ideas like Krishna Disney world, 100-foot Vishnu statues, Durga riding a lion, and other tactless compromises with materialism should be opposed at all costs by all sincere devotees. Any malls or commercial centers catering exclusively to materialistic attitudes should be kept on the outskirts of the town. Attempts at creating and developing green public spaces like Seva Kunj and Nidhivan, etc., the Parikrama Marg and cleaning the Yamuna and the Dham should be encouraged.